Florian Lüft has been Director Sales and Marketing of Envision Digital’s German entity since 2020. Envision Digital is one of the world’s leading Greentech companies with a strong focus on the digital transformation of the energy sector. In his position, he is responsible for the sales and marketing machinery through the development of new business areas. As founder and CEO of various companies, such as Sportnex and Ridotto, he has gained more than 20 years of experience in sales, strategy, marketing and business development. Lüft holds a diploma in Business Administration from the Berufsakademie Ravensburg.