Geatse Meester is a Dutch entrepreneur and the current CEO of BetterBe, a Software as a Service company based in Enschede, the Netherlands. Meester holds a Ph.D. in Mechanical Engineering on the subject “Shop Floor Scheduling Algorithms” at the University of Twente.
Under Meester’s leadership, BetterBe has grown rapidly and gained a reputation for excellence in the global automotive leasing industry. The company has received numerous awards for its SaaS services and has been recognized as one of the fastest-growing high-quality tech companies in the Netherlands.
BetterBe’s SaaS platform accelerates the digital transformation in order to prepare global leasing companies for the fierce growth potential, resulting from the megatrend from ownership to usership, which basically is facilitated by Full Operational Leasing. BetterBe’s platform delivers the Leasing Core in a web-scale fashion to empower its customers to execute their ultimate Digital User Experience to the new end consumer of modern mobility.
